In 1980 Carlo Crocco created the Hublot watch featuring a gold case and natural rubber strap. For the first time in the history of watchmaking, a precious underground material was combined with an above-ground natural substance. Soon thereafter, leading watchmaking brands started using rubber, thus validating our concept. In 2010, The first King Power models equipped with the UNICO movement go on sale. With its first chronograph movement entirely made in-house by Hublot, the King Power UNICO became the emblem of the brand’s progress towards verticalization.